Jay-Z announces to all the press that he has sold 50% of his Armand de Brignac champagne brand to Bernard Arnault, the iconic Maison bought in 2014 by this famous rapper.
Indeed, you could even say that it's thanks to the very good understanding between Bernard Arnault's son Alexandre and Jay-y that the story began in 2019.
The reputation of the Armand de Brignac champagne brand (or As de Pique in reference to its logo) proved its worth before the pandemic, selling over 500,000 bottles in 2019.
It goes without saying that the artisan winemakers behind the Cuvées prestiges Armand de Brignac are Jean-Jacques Cattier and his son Alexandre (12th and 13th generations) of the Cattier Champagne House.
The House of Armand de Brignac champagne